WE BELIEVE EVERYONE DESERVES A
BRILLIANT SMILE
CLINI WHITE was built on a simple belief: professional-grade teeth whitening shouldn't require a dentist visit, cause pain, or cost a fortune.
OUR MISSION
PROFESSIONAL RESULTS,
WITHOUT THE PAIN
Traditional whitening treatments use hydrogen peroxide — effective, but notorious for causing tooth sensitivity and gum irritation. We spent 3 years developing a PAP-based alternative that delivers the same dramatic whitening results, completely sensitivity-free.
Today, CLINI WHITE is trusted by over 5,600 customers across the UK, Europe, and beyond. We're proud to be the whitening brand that people actually stick with — because it works, and because it doesn't hurt.
WHAT WE STAND FOR
OUR VALUES
SCIENCE-BACKED
Our PAP formula is the result of years of cosmetic research. We use only ingredients proven to whiten safely and effectively.
SENSITIVITY-FREE
Traditional peroxide whitening causes pain. We replaced it entirely. CLINI WHITE works just as well — with zero sensitivity.
SUSTAINABLY MADE
Recyclable packaging, cruelty-free formulas, and carbon-neutral shipping. Whitening your smile shouldn't cost the planet.
RESULTS GUARANTEED
We're so confident in CLINI WHITE that every order comes with a 30-day money-back guarantee. No questions. No hassle.
TRUSTED & CERTIFIED
ISO 22716 Certified
Cosmetic GMP
100% PAP Formula
Peroxide-Free
Clinically Tested
Dentist Approved
CE Marked
EU Safety Compliant
OUR JOURNEY
MAKING HISTORY
SINCE DAY ONE
"CLINI WHITE is founded by a team of cosmetic scientists and dental professionals."
2020
First PAP whitening strip formula launched. 1,000 units sold in the first month.
2021
Featured on BBC, Cosmopolitan, and Vogue. Over 50,000 customers served.
2022
Launched the full oral care range. Awarded "Best Whitening Brand" by Beauty Bible.
2023
Expanded to 12 countries. TikTok viral moment — 10M+ views. 5,000+ reviews.
2024
Over 5,600 verified reviews. Proudly the UK's #1 at-home whitening brand.
“CLINI WHITE CHANGED MY SMILE AND MY CONFIDENCE”
— Sarah M., Verified Customer